Free report: The power of gaming influencers

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With over two third of adults across the world playing video games at least once a week, and in-person activities having been more limited during the pandemic, video gaming has continued to grow in both strength and influence in 2021.

Following the recent launch of YouGov’s 3-part global report series, Game-changers: the power of gaming influencers, we bring you part 2, examining the profile and gameplay behaviours of gaming influencer audiences.

Discover key insights such as:

· Almost 1 in 10 consumers worldwide follow a gaming influencer

· Gaming influencer followers around the world are mostly young adults aged 18-24, with male audiences dominating the fanbase

· Loyalty is high; only 1 in 3 fans in the US and UK say they would switch platforms to follow their favourite gaming personality

And in case you missed it, you can also download part 1 of the report to discover where gaming influencer followers sit within the global influencer sector as a whole, across 17 international markets.
YouGov is the most complete consumer research system on the planet, with unparalleled insight into what consumers think, feel and say about brands.

With a global consumer panel of 15 million registered members, over 11+ years’ of historic single-source data, and proprietary technology that connects data and simplifies research, YouGov is home to the largest collection of constant, entirely permissioned consumer opinion and rich behavioural intelligence in the world. Discover more here.

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