|With over two third of adults across the world playing video games at least once a week, and in-person activities having been more limited during the pandemic, video gaming has continued to grow in both strength and influence in 2021.
Following the recent launch of YouGov’s 3-part global report series, Game-changers: the power of gaming influencers, we bring you part 2, examining the profile and gameplay behaviours of gaming influencer audiences.
Discover key insights such as:
· Almost 1 in 10 consumers worldwide follow a gaming influencer
· Gaming influencer followers around the world are mostly young adults aged 18-24, with male audiences dominating the fanbase
· Loyalty is high; only 1 in 3 fans in the US and UK say they would switch platforms to follow their favourite gaming personality